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00000cam a2200000 7i4500 |
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20140313093000.0 |
| 008 |
140105s2012 cau eng |
| 020 |
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|a 0313398321
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| 020 |
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|a 031339833X (e-book)
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|a 9780313398322
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|a 9780313398339 (e-book)
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|a HF1379
|b .K45 2012
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| 090 |
0 |
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|a HF1379
|b .K45 2012
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| 100 |
1 |
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|a Keillor, Bruce David ,
|e author
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| 245 |
1 |
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|a Winning In the global market [
|h [electronic resource]] :
|b a practical guide to international business success
|c Bruce David Keillor
|
| 260 |
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|a Santa Barbara, California :
|b Praeger ,
|c c2012
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| 300 |
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|a 1 online resource (xii, 193 p.) :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. [185]-186) and index
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| 505 |
0 |
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|a 1. The strategy of international business -- 2. Assessing the market encironment : identifying real and perceived threats -- 3. Assessing the political environment : beyond the marketplace -- 4. The social imperative : culture and cultural differences -- 5. Market selection : choosing your destination -- 6. Market entry : making strategic destination -- 7. Creating a value chain : connecting with your customer -- 8. Making your business viable : creating an international product strategies -- 9. Making your product viable : creating an international promotion strategy -- 10. Putting it all together : creating an international business plan
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| 650 |
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0 |
|a International business enterprises
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| 650 |
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0 |
|a International trade
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| 856 |
4 |
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|3 http://web.b.ebscohost.com/ehost/ebookviewer/ebook/bmxlYmtfXzQxNTg0MV9fQU41?sid=444134ac-7311-42f4-ab43-eb3b183f4266@sessionmgr112&vid=7&format=EB&rid=1
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| 999 |
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|a 1000160480
|b Electronic Resource
|c Electronic Resource
|e Gong Badak Campus
|