Eco-business [ a big-brand takeover of sustainability
"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon...
| Main Authors: | , |
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| Format: | Electronic Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
MIT Press ,
c2013
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| Subjects: |
Table of Contents:
- 1. The politics of big brand sustainability
- 2. The eco-business setting
- 3. The eco-business market advantage
- 4. Eco-business tools of supply chain power
- 5. The supply chain eco-business of brand growth
- 6. Eco-business governance