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Eco-business [ a big-brand takeover of sustainability

"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon...

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Bibliographic Details
Main Authors:	Dauvergne, Peter (Author), Lister, Jane (Author)
Format:	Electronic Book
Language:	English
Published:	Cambridge, Massachusetts : MIT Press , c2013
Subjects:	Branding (Marketing) Sustainable development > Environmental aspects

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