Cracking the code [ leveraging consumer psychology to drive profitability

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Cracking the code [ leveraging consumer psychology to drive profitability

Bibliographic Details
Main Author:	Posavac, Steven S. , 1969- (Author)
Format:	Electronic Book
Language:	English
Published:	Armonk, New York : M.E. Sharpe , c2012
Subjects:	Consumer behavior Marketing > Management

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