Cracking the code [ leveraging consumer psychology to drive profitability

Bibliographic Details
Main Author: Posavac, Steven S. , 1969- (Author)
Format: Electronic Book
Language:English
Published: Armonk, New York : M.E. Sharpe , c2012
Subjects:

MARC

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245 0 0 |a Cracking the code [  |h [electronic resource]] :   |b leveraging consumer psychology to drive profitability   |c Steven S. Posavac, editor 
260 |a Armonk, New York :   |b M.E. Sharpe ,   |c c2012 
300 |a 1 online resource :   |b ill. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Marketing   |x Management 
700 1 |a Posavac, Steven S. ,   |d 1969- ,   |e author 
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999 |a 1000160474   |b Electronic Resource   |c Electronic Resource   |e Gong Badak Campus