Cracking the code [ leveraging consumer psychology to drive profitability
| Main Author: | |
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| Format: | Electronic Book |
| Language: | English |
| Published: |
Armonk, New York :
M.E. Sharpe ,
c2012
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| Subjects: |
| Physical Description: | 1 online resource : ill. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0765629640 0765629666 (e-book) 9780765629647 9780765629661 (e-book) |