APA (7th ed.) Citation

Posavac, S. S. (2012). Cracking the code: Leveraging consumer psychology to drive profitability. M.E. Sharpe.

Chicago Style (17th ed.) Citation

Posavac, Steven S. Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Armonk, New York: M.E. Sharpe, 2012.

MLA (9th ed.) Citation

Posavac, Steven S. Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. M.E. Sharpe, 2012.