Brand rituals how successful brands bond with customers for life

Bibliographic Details
Main Author: Raj, Zain (Author)
Format: Electronic Book
Language:English
Published: Mill Valley, California Spyglass Pub. c2012
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000086041
008 140105s2012 cau eng
020 |a 0984633707 
020 |a 098463374X (e-book) 
020 |a 9780984633708 
020 |a 9780984633746(e-book) 
050 0 0 |a HF5415.1255  |b .R35 2012 
090 0 0 |a HF5415.1255  |b .R35 2012 
100 1 |a Raj, Zain  |e author 
245 1 0 |a Brand rituals  |h [electronic resource]  |b how successful brands bond with customers for life  |c Zain Raj 
260 |a Mill Valley, California  |b Spyglass Pub.  |c c2012 
300 |a 1 online resource  |b ill. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations  |x Management 
856 4 0 |3 http://web.b.ebscohost.com/ehost/ebookviewer/ebook/bmxlYmtfXzU0NjU0Ml9fQU41?sid=972d4517-d4b3-4ff9-a4c2-05d22cfaaa01@sessionmgr112&vid=5&format=EB&rid=1 
999 |a 1000160469  |b Electronic Resource  |c Electronic Resource  |e Gong Badak Campus