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00000cam a2200000 7i4500 |
| 001 |
0000086041 |
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20140309093000.0 |
| 008 |
140105s2012 cau eng |
| 020 |
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|a 0984633707
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| 020 |
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|a 098463374X (e-book)
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| 020 |
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|a 9780984633708
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| 020 |
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|a 9780984633746(e-book)
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| 050 |
0 |
0 |
|a HF5415.1255
|b .R35 2012
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| 090 |
0 |
0 |
|a HF5415.1255
|b .R35 2012
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| 100 |
1 |
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|a Raj, Zain ,
|e author
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| 245 |
1 |
0 |
|a Brand rituals [
|h [electronic resource]] :
|b how successful brands bond with customers for life
|c Zain Raj
|
| 260 |
|
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|a Mill Valley, California :
|b Spyglass Pub. ,
|c c2012
|
| 300 |
|
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|a 1 online resource :
|b ill.
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| 504 |
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|a Includes bibliographical references
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| 520 |
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|a In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer
|
| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Customer relations
|x Management
|
| 856 |
4 |
0 |
|3 http://web.b.ebscohost.com/ehost/ebookviewer/ebook/bmxlYmtfXzU0NjU0Ml9fQU41?sid=972d4517-d4b3-4ff9-a4c2-05d22cfaaa01@sessionmgr112&vid=5&format=EB&rid=1
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| 999 |
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|a 1000160469
|b Electronic Resource
|c Electronic Resource
|e Gong Badak Campus
|