Brand rituals [ how successful brands bond with customers for life
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls t...
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| Format: | Electronic Book |
| Language: | English |
| Published: |
Mill Valley, California :
Spyglass Pub. ,
c2012
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| Summary: | In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer |
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| Physical Description: | 1 online resource : ill. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0984633707 098463374X (e-book) 9780984633708 9780984633746(e-book) |