The social media business equation [ using online connections to grow your bottom line

Demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media...

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Bibliographic Details
Main Author: Orsburn, Eve Mayer (Author)
Format: Electronic Book
Language:English
Published: Australia : Course Technology , c2012
Subjects:
Table of Contents:
  • 1. Why you need social media
  • 2. Shut up and listen!
  • 3. Opposites attract
  • 4. You need more than one ball to juggle
  • 5. The social media business equation
  • 6. The ROI of social media