Strategic management of health care organizations

A structured strategic management approach is what's needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed...

Full description

Bibliographic Details
Main Authors: Ginter, Peter M. (Author), Duncan, W. Jack [ (Walter Jack)] (Author), Swayne, Linda E. (Author)
Format: Book
Language:English
Published: San Francisco, California : Jossey-Bass , c2013
Edition:7th ed
Subjects:
Table of Contents:
  • 1. The nature of strategic management
  • 2. Understanding and analyzing the general environment and the health care environment
  • 3. Service area competitor analysis
  • 4. Internal environmental analysis and competitive advantage
  • 5. Directional strategies
  • 6. Developing strategic alternatives
  • 7. Evaluation of alternatives and strategic choice
  • 8. Value-adding service delivery strategies
  • 9. Value-adding support strategies
  • 10. Communicating the strategy and developing action plans