rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Memahami pemasaran digital
    sub title: understanding digital marketing, strategi pemasaran untuk generasi digital
  title info:
    title: Strategi pemasaran untuk generasi digital
  name:
    name part: Ryan, Damian
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Wan Sallehah Wan Mahmood
    role:
      role term: author
  name:
    name part: Jones, Calvin
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: my
    place:
      place term: Kuala Lumpur, Malaysia
    publisher: Institut Terjemahan dan Buku Malaysia
    date issued: c2013
    date issued: 2013
    issuance: monographic
  language:
    language term: may
  physical description:
    form: print
    extent: xvii, 340 p. : ill. ; 23 cm.
  table of contents: 1. Ke arah pendigitalan - evolusi pemasaran -- 2. Pemikiran strategik -- 3. Jendela ke dunia digital -- 4. Mengejar kejayaan -- 5. Kecerdasan tapak web dan pulangan pelaburan -- 6. Pemasaran e-mel -- 7. Media sosial dan keterlibatan pengguna dalam talian -- 8. Perhubungan awam dan pengurusan reputasi dalam talian -- 9. Pemasaran gabungan dan perkongsian strategik -- 10. Kreatif media digital -- 11. Banyak lagi yang amat dinanti-nantikan
  note: Damian Ryan & Calvin Jones ; penterjemah Wan Sallehah Wan Mahmood
  note: Judul asal : Understanding digital marketing : marketing strategies for engaging the digital generation
  note: Includes bibliographical references(p. [331]-333) and index
  subject:
    topic: Internet marketing
  subject:
    topic: Social media
  subject:
    topic: Strategic planning
  classification: HF5415.1265 .R93 2013
  identifier: 9789830689517 (paperback : alk. paper)
  record info:
    record creation date: 130711
    record change date: 20131212093000.0
    record identifier: 0000085159