The library marketing toolkit
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| Format: | Book |
| Published: |
London :
Facet Publishing ,
2013
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| Subjects: |
Table of Contents:
- 1. Seven key concepts for marketing libraries
- 2. Strategic marketing
- 3. The library brand
- 4. Marketing and the library building
- 5. An introduction to online marketing
- 6. Marketing with social media
- 7. Marketing with new technologies
- 8. Marketing and people
- 9. Internal marketing
- 10. Library advocacy as marketing
- 11. Marketing special collections and archives