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00000cam a2200000 7i4500 |
| 001 |
0000084997 |
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20181023093000.0 |
| 008 |
130710s2012 -uk e |
| 020 |
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|a 1856048063
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| 020 |
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|a 9781856048064
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| 050 |
0 |
0 |
|a Z716.3
|b .P68 2012
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| 090 |
0 |
0 |
|a Z716.3
|b .P68 2012
|
| 100 |
1 |
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|a Potter, Ned ,
|d 1980- ,
|e author
|
| 245 |
1 |
4 |
|a The library marketing toolkit
|c Ned Potter
|
| 260 |
|
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|a London :
|b Facet Publishing ,
|c 2013
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| 300 |
|
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|a xxii, 218 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 201-203) and index
|
| 505 |
0 |
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|a 1. Seven key concepts for marketing libraries -- 2. Strategic marketing -- 3. The library brand -- 4. Marketing and the library building -- 5. An introduction to online marketing -- 6. Marketing with social media -- 7. Marketing with new technologies -- 8. Marketing and people -- 9. Internal marketing -- 10. Library advocacy as marketing -- 11. Marketing special collections and archives
|
| 650 |
|
0 |
|a Advertising
|x Libraries
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| 650 |
|
0 |
|a Branding (Marketing)
|x Libraries
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| 650 |
|
0 |
|a Libraries
|x Marketing
|
| 650 |
|
0 |
|a Libraries
|x Public relations
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| 999 |
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|a 1000158034
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|