The business of design : balancing creativity and profitability

Bibliographic Details
Main Author: Granet, Keith , 1956- (Author)
Format: Book
Language:English
Published: New York : Princeton Architectural Press , c2011
Subjects:

MARC

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008 130619s2011 nyu eng
020 |a 1616890185 (hardback : alk. paper) 
020 |a 9781616890186 (hardback : alk. paper) 
050 0 0 |a NK1173   |b .G73 2011 
090 0 0 |a NK1173   |b .G73 2011 
100 1 |a Granet, Keith ,   |d 1956- ,   |e author 
245 1 4 |a The business of design :   |b balancing creativity and profitability   |c Keith Granet ; foreword by M. Arthur Gensler, Jr. 
260 |a New York :   |b Princeton Architectural Press ,   |c c2011 
300 |a 208 p. :   |b ill. (chiefly col.) ;   |c 26 cm. 
500 |a Includes index 
505 0 |a 1. The foundation of a design business -- 2. Business and financial management -- 3. Marketing and public relations -- 4. Human resources -- 5. Project management -- 6. Product development 
650 0 |a Design services 
650 0 |a Success in business 
999 |a 1000159887   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus