Entrepreneurship : an evidence-based guide
"By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. In order to do so, this book presents evidence-based information...
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| Format: | Book |
| Language: | English |
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Cheltenham, England :
Edward Elgar ,
c2012
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Table of Contents:
- 1. Making the possible real : the core of entrepreneurship
- 2. Cognitive foundations of entrepreneurship : the origins of ideas, creativity, and innovations
- 3. Opportunity recognition : where entrepreneurship begins
- 4. The "ups" and "downs" of an entrepreneurial life : affect, passion, and coping with failure
- 5. Ingredients of entrepreneurial success : characteristics, skills, networks ... and self-regulation
- 6. Intellectual property : protecting your ideas
- 7. Planning for success : where goals and creativity meet
- 8. Getting the support you need : financial and human
- 9. Thinking and acting entrepreneurially : beyond new ventures