Strategic management : theory and practice
The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE ,
c2014
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| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Fundamentals of strategic management
- 2. Industry competition
- 3. The external environment: political-legal and economic forces
- 4. The external environment: social and technological forces
- 5. The organization: ethics and corporate social responsibility
- 6. Corporate-level strategies
- 7. Business unit strategies
- 8. Functional strategies
- 9. Strategy formulation
- 10. Strategy execution: structure
- 11. Strategy execution: strategic change, culture, and leadership
- 12. Strategic control and crisis management