Strategic corporate social responsibility : stakeholders in a global environment
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE ,
c2011
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- 1. What is CSR?
- 2. Corporate strategy: a stakeholder perspective
- 3. How much does CSR matter?
- 4. The strategic context of CSR
- 5. Implementation: the integration of CSR into strategy and culture
- 6. Organizational issues and case studies
- 7. Economic issues and case studies
- 8. Societal issues and case studies