http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xvi, 409 p. : ill. (chiefly col.) ; 28 cm.
1. Introduction: the graphic design profession -- 2. Graphic design: the basics -- 3. Typography -- 4. The design process -- 5. Creativity and concept generation -- 6. Visualization and color -- 7. Composition -- 8. Proportional systems and the grid -- 9. Posters -- 10. Book cover design -- 11. Branding and visual identity -- 12. Advertising -- 13. Interactive design and motion graphics -- 14. Corporate communication: brochures, annual reports, and more -- 15. Package design -- 16. The portfolio and job search
Includes bibliographical references (p. 383-386) and index