Packaging design : successful product branding from concept to shelf
"Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley & Sons Canada ,
c2012
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. The history
- 2. Defining packaging design
- 3. Elements of the packaging design
- 4. The design process
- 5. The packaging design profession