Packaging design : successful product branding from concept to shelf

Packaging design : successful product branding from concept to shelf

"Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics...

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Bibliographic Details
Main Authors: Klimchuk, Marianne Rosner (Author), Krasovec, Sandra A. (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley & Sons Canada , c2012
Edition:2nd ed
Subjects:
Packaging > Design

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