rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Packaging design
    sub title: successful product branding from concept to shelf
  name:
    name part: Klimchuk, Marianne Rosner
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Krasovec, Sandra A.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, New Jersey
    publisher: Wiley & Sons Canada
    date issued: c2012
    date issued: 2012
    edition: 2nd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 246 p. : ill. (chiefly col.) ; 23 cm.
  abstract: "Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products" -- Provided by publisher
  table of contents: 1. The history -- 2. Defining packaging design -- 3. Elements of the packaging design -- 4. The design process -- 5. The packaging design profession
  note: Marianne Rosner Klimchuk and Sandra A. Krasovec
  note: Includes bibliographical references (p. 233-234) and index
  subject:
    topic: Packaging
    topic: Design
  classification: TS195.4 .K55 2012
  identifier: 111802706X (paperback : alk. paper)
  identifier: 1118358546 (ebook)
  identifier: 1118358600 (ebook)
  identifier: 1118358619 (ebook)
  identifier: 9781118027066 (paperback : alk. paper)
  identifier: 9781118358542 (ebook)
  identifier: 9781118358603 (ebook)
  identifier: 9781118358610 (ebook)
  record info:
    record creation date: 130603
    record change date: 20140101093000.0
    record identifier: 0000083771