Packaging design successful product branding from concept to shelf

Bibliographic Details
Main Authors: Klimchuk, Marianne Rosner (Author), Krasovec, Sandra A. (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley & Sons Canada c2012
Edition:2nd ed
Subjects:

MARC

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300 |a viii, 246 p.  |b ill. (chiefly col.)  |c 23 cm 
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700 1 |a Krasovec, Sandra A.  |e author 
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