The principles of islamic marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Farnham, England :
Gower ,
c2011
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| Subjects: |
Table of Contents:
- 1. Islamic business ideals
- 2. The Islamic marketing (souq)
- 3. The Islamic product (tayyibat)
- 4. Islamic pricing practices
- 5. Islamic promotions and promoting to muslims
- 6. Islamic logistics (halal logistics)
- 7. Muslim consumer behavior
- 8. Islamic branding : concepts and background
- 9. Islamic branding 2 : brands as good deeds
- 10. Islamic hospitality