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20130918093000.0 |
| 008 |
130530s2011 enk eng |
| 020 |
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|a 9780566089220 (hardback : alk. paper)
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| 020 |
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|a 9781409428947 (e-book)
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| 050 |
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|a HF5475.I74
|b A47 2011
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| 090 |
0 |
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|a HF5475.I74
|b A47 2011
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| 100 |
1 |
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|a Alserhan, Baker Ahmad ,
|e author
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| 245 |
1 |
4 |
|a The principles of islamic marketing
|c Baker Ahmad Alserhan
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| 260 |
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|a Farnham, England :
|b Gower ,
|c c2011
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| 300 |
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|a xiii, 204 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Islamic business ideals -- 2. The Islamic marketing (souq) -- 3. The Islamic product (tayyibat) -- 4. Islamic pricing practices -- 5. Islamic promotions and promoting to muslims -- 6. Islamic logistics (halal logistics) -- 7. Muslim consumer behavior -- 8. Islamic branding : concepts and background -- 9. Islamic branding 2 : brands as good deeds -- 10. Islamic hospitality
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| 650 |
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|a Markets
|z Islamic countries
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| 651 |
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|a Islamic countries
|x Commerce
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| 999 |
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|a 1000158023
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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