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0000083529 |
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130530s2013 nyu eng |
| 020 |
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|a 0132720825 (hardback : alk. paper)
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| 020 |
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|a 9780132720823 (hardback : alk. paper)
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| 050 |
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|a HF5429
|b .B47 2013
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| 090 |
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|a HF5429
|b .B47 2013
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| 100 |
1 |
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|a Berman, Barry ,
|d 1957- ,
|e author
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| 245 |
1 |
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|a Retail management :
|b a strategic approach
|c Barry Berman, Joel R. Evans
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| 250 |
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|a 12th ed
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| 260 |
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|a New York :
|b Pearson ,
|c c2013
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| 300 |
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|a xxviii, 589 p. :
|b ill. (some col.) ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1. An overview of strategic retail management -- 2. Situation analysis -- 3. Targeting customers and gathering information -- 4. Choosing a store location -- 5. Managing a retail business -- 6. Merchandise management and pricing -- 7. Communicating with the customer -- 8. Putting it all together
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| 650 |
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|a Retail trade
|x Management
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| 700 |
1 |
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|a Evans, Joel R. ,
|e author
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| 999 |
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|a 1000157999
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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