Research methods for business students
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson ,
c2012
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. Business and management research, reflective, diaries and the purpose of this book
- 2. Formulating and clarifying the research topics
- 3. Critically reviewing the literature
- 4. Understanding research philosophies and approaches
- 5. Formulating the research design
- 6. Negotiating access and research ethics
- 7. Selecting sample
- 8. Using secondary data
- 9. Collecting primary data through observation
- 10. Collecting primary data using semi-structured, in-depth and group interviews
- 11. collecting primary data using questionnaires
- 12. Analysing quantitative data
- 13. Analysing qualitative data
- 14. Writing and presenting your project report