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00000cam a2200000 7i4500 |
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0000083527 |
| 005 |
20210419093000.0 |
| 008 |
130530 enk eng |
| 020 |
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|a 9780273750758 (paperback)
|
| 050 |
0 |
0 |
|a HD30.4
|b .S28 2012
|
| 090 |
0 |
0 |
|a HD30.4
|b .S28 2012
|
| 100 |
1 |
|
|a Saunders, Mark ,
|d 1959- ,
|e author
|
| 245 |
1 |
0 |
|a Research methods for business students
|c Mark Saunders, Philip Lewis, Adrian Thornhill
|
| 250 |
|
|
|a 6th ed
|
| 260 |
|
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|a Harlow, England :
|b Pearson ,
|c c2012
|
| 300 |
|
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|a xxxi, 696 p. :
|b col. ill. ;
|c 27 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Business and management research, reflective, diaries and the purpose of this book -- 2. Formulating and clarifying the research topics -- 3. Critically reviewing the literature -- 4. Understanding research philosophies and approaches -- 5. Formulating the research design -- 6. Negotiating access and research ethics -- 7. Selecting sample -- 8. Using secondary data -- 9. Collecting primary data through observation -- 10. Collecting primary data using semi-structured, in-depth and group interviews -- 11. collecting primary data using questionnaires -- 12. Analysing quantitative data -- 13. Analysing qualitative data -- 14. Writing and presenting your project report
|
| 650 |
|
0 |
|a Business
|x Research
|
| 650 |
|
0 |
|a Business
|x Research
|x Data processing
|
| 700 |
1 |
|
|a Lewis, Philip, ,
|d 1945- ,
|e author
|
| 700 |
1 |
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|a Thornhill, Adrian ,
|e author
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| 999 |
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|a 1000160017
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000160299
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000160300
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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| 999 |
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|a 1000160301
|b Book
|c Reference
|e Tembila Campus
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