Essentials of services marketing

Bibliographic Details
Main Authors:	Wirtz, Jochen (Author), Chew, Patricia (Author), Lovelock, Christopher H. (Author)
Format:	Book
Language:	English
Published:	Singapore Pearson Education South Asia c2013
Edition:	Second edition
Subjects:	Service industries > Marketing

Essentials of services marketing by Wirtz, Jochen, Lovelock, Christopher H.

Published 2018

Published 2009