Essentials of services marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Pearson Education South Asia
c2013
|
| Edition: | Second edition |
| Subjects: |
| Physical Description: | xxxv, 679 pages : some colour illustrations ; 27 cm. |
|---|---|
| ISBN: | 9789810686185 |