Essentials of services marketing
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson Education South Asia
c2013
|
| Edition: | Second edition |
| Subjects: |
| Physical Description: | xxxv, 679 pages some colour illustrations 27 cm |
|---|---|
| ISBN: | 9789810686185 |