Wirtz, J., Chew, P., & Lovelock, C. H. (2013). Essentials of services marketing (Second edition.). Pearson Education South Asia.
Chicago Style (17th ed.) CitationWirtz, Jochen, Patricia Chew, and Christopher H. Lovelock. Essentials of Services Marketing. Second edition. Singapore: Pearson Education South Asia, 2013.
MLA (9th ed.) CitationWirtz, Jochen, et al. Essentials of Services Marketing. Second edition. Pearson Education South Asia, 2013.
Warning: These citations may not always be 100% accurate.