rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Leveraging corporate responsibility
    sub title: the stakeholder route to maximizing business and social value
  name:
    name part: Bhattacharya, C. B.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Korschun, Daniel
    role:
      role term: author
  name:
    name part: Sen, Sankar
    name part: 1936-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Cambridge
    place:
      place term: New York
    publisher: Cambridge University Press
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 326 p. : ill. ; 24 cm.
  abstract: "The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders"-- Provided by publisher
  note: C.B. Bhattacharya, Sankar Sen, Daniel Korschun
  note: Includes bibliographical references and index
  subject:
    topic: Business ethics
  subject:
    topic: Social responsibility of business
  classification: HD60 .B485 2011
  identifier: 9781107009172 (hbk.)
  identifier: 9781107401525 (pbk.)
  record info:
    record creation date: 130530
    record change date: 20130819093000.0
    record identifier: 0000083500