http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Introduction to entrepreneurship -- 2. Issues in entrepreneurship -- 3. Business ideas and opportunities -- 4. Basics of business management -- 5. Overview of marketing -- 6. Basic accounting and financial management -- 7. Business plan -- 8. Business ownership -- 9. Business support systems -- 10. Creativity and innovation in entrepreneurship -- 11. Business environment assessment and networking in entrepreneurship
Sarimah Hanim Aman Shah, Cecilia Soon Teik Lan
Includes bibliographical references (p. [453]-458)