Introduction to marketing theory and practice
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York
Oxford University Press
c2012
|
| Edition: | 3rd ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000083467 | ||
| 008 | 130530s2012 enk eng | ||
| 020 | |a 9780199602131 | ||
| 050 | 0 | 0 | |a HF5415 |b .P234 2012 |
| 090 | 0 | 0 | |a HF5415 |b .P234 2012 |
| 100 | 1 | |a Palmer, Adrian |e author | |
| 245 | 1 | 0 | |a Introduction to marketing |b theory and practice |c Adrian Palmer |
| 250 | |a 3rd ed | ||
| 260 | |a Oxford ; |a New York |b Oxford University Press |c c2012 | ||
| 300 | |a xxxi, 542 p. |b ill. |c 25 cm | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 1000156888 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||