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00000cam a2200000 7i4500 |
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0000083467 |
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20130814093000.0 |
| 008 |
130530s2012 enk eng |
| 020 |
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|a 9780199602131
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| 050 |
0 |
0 |
|a HF5415
|b .P234 2012
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| 090 |
0 |
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|a HF5415
|b .P234 2012
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| 100 |
1 |
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|a Palmer, Adrian ,
|e author
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| 245 |
1 |
0 |
|a Introduction to marketing :
|b theory and practice
|c Adrian Palmer
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| 250 |
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|a 3rd ed
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| 260 |
|
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|a Oxford ;
|a New York :
|b Oxford University Press ,
|c c2012
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| 300 |
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|a xxxi, 542 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and indexes
|
| 505 |
0 |
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|a 1. What is marketing? -- 2. The marketing environment -- 3. Socially responsible marketing -- 4. Buyer behaviour and relationship development -- 5. Marketing research -- 6. Segmentation, positioning, and targeting -- 7. Competitor analysis and brand development -- 8. Developing the product -- 9. Pricing -- 10. Channel intermediaries -- 11. Marketing communications -- 12. Managing the marketing effort in a global environment
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| 650 |
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0 |
|a Marketing
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| 999 |
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|a 1000156888
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|