Introduction to marketing : theory and practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press ,
c2012
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxxi, 542 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780199602131 |