APA (7th ed.) Citation

Palmer, A. (2012). Introduction to marketing: Theory and practice (3rd ed.). Oxford University Press.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Introduction to Marketing: Theory and Practice. 3rd ed. Oxford ; New York: Oxford University Press, 2012.

MLA (9th ed.) Citation

Palmer, Adrian. Introduction to Marketing: Theory and Practice. 3rd ed. Oxford University Press, 2012.