E-business
E-business is a comprehensive textbook specially designed for management students that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, and case studies
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Oxford University Press ,
c2012
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| Subjects: |
Table of Contents:
- 1. E-business - understanding new internet economy and business
- 2. E-business models
- 3. E-business: competitive and business strategy
- 4. Value creation & business strategies in e-age
- 5. Creating e-business plan
- 6. Design and development of a business website
- 7. Building and launching e-business
- 8. E-market
- 9. Back end systems
- 10. E-business applications
- 11. Online payment services
- 12. Security and reliability of e-business
- 13. Knowledge management and business intelligence for strategic e-business
- 14. Evaluation and audit of e-business
- 15. Future e-business