Business research methods
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor Darul Ehsan :
Oxford University Press ,
c2013
|
| Subjects: |
Table of Contents:
- 1. Fundamentals of business research
- 2. Initial stages of business research
- 3. Data collection, measurement and sampling
- 4. Data analysis, research reporting and decision-making