International business : An introduction
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur, Malaysia :
McGraw Hill ,
c2011
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. International business
- 2. Globalization
- 3. Multinational enterprises (MNEs)
- 4. The culture Environment
- 5. Political and legal environment
- 6. International trade theories and trade barriers
- 7. International entry strategies
- 8. Country competitiveness
- 9. Regional economic intergration
- 10. Foreign direct investment
- 11. Ethics and corruption in the global marketplace
- 12. International Money Market
- 13. Contemporary issues in international business