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00000cam a2200000 7i4500 |
| 001 |
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20130815093000.0 |
| 008 |
130530s2012 ii eng |
| 020 |
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|a 0198069863
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| 020 |
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|a 9780198069867
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| 050 |
0 |
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|a HD69.B7
|b D87 2012
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| 090 |
0 |
0 |
|a HD69.B7
|b D87 2012
|
| 100 |
1 |
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|a Dutta, Kirti ,
|e author
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| 245 |
1 |
0 |
|a Brand management :
|b principles and practices
|c Kirti Dutta
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| 260 |
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|a New Delhi :
|b Oxford University Press ,
|c 2012
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| 300 |
|
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|a xxiii, 455 p. :
|b ill. ;
|c 24 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 500 |
|
|
|a "Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities." -- Back cover
|
| 504 |
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|a Includes bibliographic references and index
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| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
|
| 650 |
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0 |
|a Product management
|
| 999 |
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|a 1000156877
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000156878
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|