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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000083449 |
| 008 |
130530s2012 ii eng |
| 020 |
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|a 0198069863
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| 020 |
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|a 9780198069867
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| 050 |
0 |
0 |
|a HD69.B7
|b D87 2012
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| 090 |
0 |
0 |
|a HD69.B7
|b D87 2012
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| 100 |
1 |
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|a Dutta, Kirti
|e author
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| 245 |
1 |
0 |
|a Brand management
|b principles and practices
|c Kirti Dutta
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| 260 |
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|a New Delhi
|b Oxford University Press
|c 2012
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| 300 |
|
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|a xxiii, 455 p.
|b ill.
|c 24 cm.
|e 1 CD-ROM (4 3/4 in.)
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| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Product management
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| 999 |
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|a 1000156877
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
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|a 1000156878
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|