Brand management principles and practices

Bibliographic Details
Main Author: Dutta, Kirti (Author)
Format: Book
Language:English
Published: New Delhi Oxford University Press 2012
Subjects:

MARC

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020 |a 9780198069867 
050 0 0 |a HD69.B7  |b D87 2012 
090 0 0 |a HD69.B7  |b D87 2012 
100 1 |a Dutta, Kirti  |e author 
245 1 0 |a Brand management  |b principles and practices  |c Kirti Dutta 
260 |a New Delhi  |b Oxford University Press  |c 2012 
300 |a xxiii, 455 p.  |b ill.  |c 24 cm.  |e 1 CD-ROM (4 3/4 in.) 
650 0 |a Brand name products 
650 0 |a Branding (Marketing) 
650 0 |a Product management 
999 |a 1000156877  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000156878  |b CD-ROM  |c Close Access  |e Gong Badak Campus