Brand management : principles and practices
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Oxford University Press ,
2012
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| Subjects: |
| Item Description: | "Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities." -- Back cover |
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| Physical Description: | xxiii, 455 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographic references and index |
| ISBN: | 0198069863 9780198069867 |