APA (7th ed.) Citation

Dutta, K. (2012). Brand management: Principles and practices. Oxford University Press.

Chicago Style (17th ed.) Citation

Dutta, Kirti. Brand Management: Principles and Practices. New Delhi: Oxford University Press, 2012.

MLA (9th ed.) Citation

Dutta, Kirti. Brand Management: Principles and Practices. Oxford University Press, 2012.