Entrepreneurship : ideas in action
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western, Cengage Learning
c2012
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| Edition: | Fifth edition |
| Subjects: |
Table of Contents:
- 1. Should you become an entrepreneur
- 2. Entrepreneurs in a market economy
- 3. Developed a business plan
- 4. Identify and meet a market need
- 5. Market your business
- 6. Distribution, promotion, and selling
- 7. Select a type of ownership
- 8. Locate and set up your business
- 9. Plan and track your finances
- 10. Operations management
- 11. Human resource management
- 12. Risk management
- 13. Management for future