Entrepreneurship : ideas in action

Bibliographic Details
Main Author: Greene, Cynthia L. , 1950- (Author)
Format: Book
Language:English
Published: Mason, Ohio : South-Western, Cengage Learning c2012
Edition:Fifth edition
Subjects:

MARC

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100 1 |a Greene, Cynthia L. ,   |d 1950- ,   |e author 
245 1 0 |a Entrepreneurship :   |b ideas in action   |c Cynthia L. Greene 
250 |a Fifth edition 
264 1 |a Mason, Ohio :   |b South-Western, Cengage Learning   |c c2012 
300 |a xvi, 432 pages :   |b chiefly colour illustrations ;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes index 
505 0 |a 1. Should you become an entrepreneur -- 2. Entrepreneurs in a market economy -- 3. Developed a business plan -- 4. Identify and meet a market need -- 5. Market your business -- 6. Distribution, promotion, and selling -- 7. Select a type of ownership -- 8. Locate and set up your business -- 9. Plan and track your finances -- 10. Operations management -- 11. Human resource management -- 12. Risk management -- 13. Management for future 
650 0 |a Business planning 
650 0 |a Entrepreneurship   |x Study and teaching 
650 0 |a New business enterprises 
999 |a 1000157988   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus