Visionary pricing : reflections and advances in honor of Dan Nimer
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, United Kingdom :
Emerald Group Publishing Limited ,
c2012
|
| Series: | Advances in business marketing & purchasing
v. 19 |
| Subjects: |
Table of Contents:
- 1.Dan Nimer
- 2.Pricing, strategy, and competitive advantage
- 3.The defining role of value in pricing
- 4.Pricing capability and pricing innovation