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20131027093000.0 |
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130529s2012 enk eng |
| 020 |
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|a 1780529961 (hardback : alk. paper)
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| 020 |
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|a 9781780529967 (hardback : alk. paper)
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| 050 |
0 |
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|a HF5416.5
|b .V57 2012
|
| 090 |
0 |
0 |
|a HF5416.5
|b .V57 2012
|
| 245 |
0 |
0 |
|a Visionary pricing :
|b reflections and advances in honor of Dan Nimer
|c edited by Gerald E. Smith
|
| 260 |
|
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|a Bingley, United Kingdom :
|b Emerald Group Publishing Limited ,
|c c2012
|
| 300 |
|
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|a xix, 363 p. :
|b ill. ;
|c 23 cm.
|
| 490 |
1 |
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|a Advances in business marketing & purchasing
|v v. 19
|
| 504 |
|
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|a Includes bibliographical references
|
| 505 |
0 |
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|a 1.Dan Nimer -- 2.Pricing, strategy, and competitive advantage -- 3.The defining role of value in pricing -- 4.Pricing capability and pricing innovation
|
| 600 |
1 |
0 |
|a Nimer, Dan
|
| 650 |
|
0 |
|a Pricing
|
| 650 |
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0 |
|a Pricing
|x Decision making
|
| 700 |
1 |
|
|a Nimer, Dan ,
|e author
|
| 700 |
1 |
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|a Smith, Gerald E. ,
|e author
|
| 999 |
|
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|a 1000157987
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|