Introducing communication research : paths of inquiry
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousands Oaks, California :
SAGE ,
c2014
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Getting started : possibilities and decisions
- 2. First decisions : what, why, how?
- 3. Ethics : what are my responsibilities as a researcher?
- 4. Reading research : to boldly go where others have gone before
- 5. Measurement : research using numbers
- 6. Summarizing research results : data reduction and descriptive statistic
- 7. Generalizing from research results : inferential statistics
- 8. Sampling : who, what, and how many?
- 9. Surveys : putting numbers on opinions
- 10. Experiments : researching cause and effect
- 11. Watching and listening : qualitative research for in-depth understanding
- 12. Content analysis : understanding text and image in numbers
- 13. Rhetorical and critical analyses : understanding text and image in words
- 14. Writing and presenting research