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130516s2014 cau eng |
| 020 |
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|a 1452217351 (paperback : alk. paper)
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| 020 |
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|a 9781452217352 (paperback : alk. paper)
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| 050 |
0 |
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|a P91.3
|b .T74 2014
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| 090 |
0 |
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|a P91.3
|b .T74 2014
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| 100 |
1 |
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|a Treadwell, Donald ,
|e author
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| 245 |
1 |
0 |
|a Introducing communication research :
|b paths of inquiry
|c Donald Treadwell
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| 250 |
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|a 2nd ed
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| 260 |
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|a Thousands Oaks, California :
|b SAGE ,
|c c2014
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| 300 |
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|a xxii, 305 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Getting started : possibilities and decisions -- 2. First decisions : what, why, how? -- 3. Ethics : what are my responsibilities as a researcher? -- 4. Reading research : to boldly go where others have gone before -- 5. Measurement : research using numbers -- 6. Summarizing research results : data reduction and descriptive statistic -- 7. Generalizing from research results : inferential statistics -- 8. Sampling : who, what, and how many? -- 9. Surveys : putting numbers on opinions -- 10. Experiments : researching cause and effect -- 11. Watching and listening : qualitative research for in-depth understanding -- 12. Content analysis : understanding text and image in numbers -- 13. Rhetorical and critical analyses : understanding text and image in words -- 14. Writing and presenting research
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| 650 |
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|a Communication
|x Research
|x Methodology
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| 999 |
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|a 1000157810
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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