Branding and product design : an integrated perspective
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Farnham, England :
Gower ,
c2013
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| Subjects: |
Table of Contents:
- 1. Strategy : the brand and the product
- 2. History : value-centredness in branding and design
- 3. Products : performing brand stories
- 4. Context : a dynamic learning process
- 5. Planning : preparing for the use of design process
- 6. Research : informing the design process
- 7. Innovation : balancing coherence and change