http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Strategy : the brand and the product -- 2. History : value-centredness in branding and design -- 3. Products : performing brand stories -- 4. Context : a dynamic learning process -- 5. Planning : preparing for the use of design process -- 6. Research : informing the design process -- 7. Innovation : balancing coherence and change
Includes bibliographical references (p. [151]-158) and index