rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branding and product design
    sub title: an integrated perspective
  name:
    name part: Hestad, Monika
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Farnham, England
    publisher: Gower
    date issued: c2013
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xv, 166 p. : ill. ; 25 cm.
  table of contents: 1. Strategy : the brand and the product -- 2. History : value-centredness in branding and design -- 3. Products : performing brand stories -- 4. Context : a dynamic learning process -- 5. Planning : preparing for the use of design process -- 6. Research : informing the design process -- 7. Innovation : balancing coherence and change
  note: Monika Hestad
  note: Includes bibliographical references (p. [151]-158) and index
  subject:
    topic: Brand name products
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Product design
  classification: HF5415.1255 .H47 2013
  identifier: 1409446263 (hardback : alk. paper)
  identifier: 1409446271 (ebook - PDF)
  identifier: 9781409446262 (hardback : alk. paper)
  identifier: 9781409446279 (ebook - PDF)
  identifier: 9781409464372 (ebook - ePUB)
  record info:
    record creation date: 130515
    record change date: 20130923093000.0
    record identifier: 0000082771